Not Cranial Center
Why This Campaign Exists
When Our Values Are Challenged, We Share Our Story
Recently, a competitor launched a negative campaign targeting our family-owned practice.
Standing Up for What's Right
Cranial Center is a family practice that has served New Jersey for 30 years. Their challenge opened the door for us to tell our story—and we're proud to do so.Our Response - Sharing What Makes Us Different
We created this website to show parents and the medical community what we stand for and why it matters. We're proud to say we're "Not Them"—and that distinction is precisely why so many pediatricians and parents throughout New Jersey continue to trust us with their most precious patients and children. Thousands of New Jersey families are better off because of our approach to care.Our Foundation:25,000+ Infants Treated - Over 30 years of trusted care in New Jersey
200+ Five-Star Verified Reviews across all three locations
Family-owned and operated since the beginning
Three NJ Locations: Morristown, Hackensack, and HazletThese numbers represent real families, real results, and real trust built over decades. Every statistic reflects our commitment to providing the highest quality cranial care with a patient-first approach.
What Makes Cranial Center Different
The Values That Guide Everything We Do
1. Deep Local Roots
Cranial Center is a family-owned business with 3 locations exclusively in New Jersey (Morristown, Hackensack, and Hazlet), deeply connected to the local community. We live here, work here, and have built relationships with New Jersey families and pediatricians for three decades.
Why this matters: Local ownership means every decision is made with our community in mind—not distant stakeholders.
2. Expertise & Continuity
Cranial Center has 30+ years of experience serving New Jersey families, with licensed orthotists present at every single appointment. Our staff longevity is remarkable—many team members have served families for years or decades.
Why this matters: Experience and continuity mean better outcomes and families never feel like they're starting over with someone new.
3. Transparent, Pressure-Free Consultations
Cranial Center offers honest evaluations based on clinical need—not sales targets or quotas. Parents consistently tell us they feel heard, respected, and never pressured.
Why this matters: Healthcare decisions should be based on what's best for your baby, period.
4. Honest Treatment Plans
Cranial Center provides clear recommendations on the number of helmets needed and follows a monthly follow-up schedule that respects your time and budget.
Why this matters: Transparency in treatment planning builds trust and helps families plan effectively.The Reputation We've Earned
200+ Verified Google Five-Star Reviews across our New Jersey locations tell the story of families who felt supported, heard, and cared for throughout their journey with us.This reputation reflects our philosophy: When you're accountable to local families and referring pediatricians, every decision is made with the patient's best interest at heart.What Sets Us Apart
Our strength isn't just impressive numbers—it's our approach to care. We recognize that every cranial measurement represents a precious baby and concerned parents who deserve compassion, honesty, and excellence.
As a local, family-owned practice, we're accountable to you—the New Jersey families who trust us with their babies' care, and to the pediatricians who consistently refer patients to us for honest, ethical treatment.
When you choose Cranial Center, you're joining a community of thousands of New Jersey families who have experienced the difference that truly patient-centered care can make.
Common Questions About Cranial OrthosisMaking decisions about your baby’s healthcare can be overwhelming, especially when it comes to specialized treatments like cranial orthosis. Here are answers to some of the most common questions parents ask:How do I know if my baby needs a cranial helmet?The need for cranial orthosis is determined by several factors, including the severity of flattening, your baby’s age, and growth patterns. A licensed orthotist can provide a thorough evaluation to determine if a helmet would benefit your baby. Not all cases of plagiocephaly (flat head syndrome) require helmet therapy—mild cases often improve with repositioning techniques and tummy time.When is the ideal time for helmet therapy?The ideal window for cranial orthosis is typically between 4 and 8 months of age, when the skull is still growing rapidly. However, treatment can be effective for babies up to 18 months in some cases. Earlier intervention generally means shorter treatment time, but rushing into treatment unnecessarily isn’t recommended.How long will my baby need to wear the helmet?Most babies wear a cranial helmet for 2–6 months, depending on their age at the start of treatment, severity of the condition, and how consistently the helmet is worn. At Cranial Center, we provide realistic timeframes based on clinical needs—not predetermined corporate treatment plans.Does insurance cover cranial helmets?Many insurance plans do cover cranial orthosis when it’s deemed medically necessary. At Cranial Center, we have extensive experience working with insurance companies and will help navigate the approval process. We’re transparent about costs and never recommend treatment simply to generate revenue.Important Reminder: Every baby is different. What worked for one family may not be appropriate for yours. That’s why having a licensed orthotist evaluate your baby’s specific condition is so important—and why pressure-free, honest consultations are a cornerstone of our approach.If you’ve received conflicting information or felt pressured into treatment decisions, we encourage you to seek a second opinion. Many parents come to us after visiting the National Competitor, and express relief at our transparent, pressure-free approach to evaluation and treatment.
Learn Why Cranial Center Is New Jersey's Preferred Cranial Helmet Provider
When In Doubt, Get Your Baby Checked Out!
© 2025 Cranial Center. All rights reserved.
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